About

Built by people who've hit the wall.

Alex Cobos portrait

Commercial Performance Lead

Alex Cobos

15 years enterprise revenue — Coursera, Financial Times, Wiley. €6.5M EMEA portfolio, Fortune 500 clients. Built Pressure Calibration after recognising that sustained commercial pressure doesn't just feel hard — it systematically degrades the quality of your decisions.

  • — Coursera — Senior CSM, EMEA
  • — Financial Times · Wiley
  • — LSE Graduate
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Elina Kadaja portrait

Performance Regulation Specialist

Elina Kadaja

2,000+ sessions across founders, CROs and revenue teams on three continents. 8 years building the regulation methodology at the core of Pressure Calibration. Translated clinical nervous system science into something that works in a commercial environment.

  • — 2,000+ sessions delivered
  • — Polyvagal theory · HRV biofeedback · Interoceptive research
  • — Corporate-adapted protocols
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Principles

Three commitments we make in every engagement.

01

Commercial credibility first

We speak the language of pipeline, quota, and board pressure before we speak the language of physiology. The science earns its place after the commercial case is made.

02

Measurable, not felt

Every programme produces objective data — HRV, stress response, decision quality, sleep. You don't have to feel different. You'll see it in the numbers.

03

The system, not the symptom

Back pain, broken sleep, brain fog — these are outputs. We work on the nervous system producing them. Treating symptoms without addressing the source is expensive and temporary.

Path

How Pressure Calibration was built.

  1. 2017Elina delivers her first nervous system regulation sessions with corporate leaders in Estonia.
  2. 2021Methodology refined across 500+ sessions. First structured programme developed for high-pressure corporate environments.
  3. 2024Alex and Elina co-found Pressure Calibration. Programme formalised with 6-week structure and measurement framework.
  4. 2026Pilot phase launches. 10 spots per quarter. IE University partnership. Leaders Circle event series.

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